Top Real Estate Listing Description Examples of 2024

Published on Aug. 16, 2024, 9:12 a.m.

Captivate Buyers with the Perfect Property Description

When potential buyers view your property listing, their first actions are to examine the photos and read the description. Crafting an engaging and compelling property description is crucial for capturing their attention and encouraging them to take the next step.

Writing a standout real estate listing can be challenging. Real estate agents often need to balance detailed information with creative flair to highlight a property's unique features. While some brokerages employ in-house copywriters, this can be costly and time-consuming.

To help streamline the process, we've curated some of the best real estate listing description examples from major cities across the U.S. We’ll break down what makes these descriptions effective and how you can apply these insights to your own listings.

Best Real Estate Description Examples

1. Charming Coastal Condo in Capitola, CA

Address: 1147 Callas Ln APT 4, Capitola, CA 95010

"Step into your seaside sanctuary at Capitola Knolls! This single-level condo features a spacious private deck with serene nature views. Move-in ready with an inviting, landscaped park-like setting that includes a community pool and spa. Enjoy the convenience of walking to Capitola Village, Gayle's Bakery, and nearby shops and schools. A perfect blend of comfort and location!"

Key Takeaways:

  • Effective Hook: Using capital letters for a captivating opening grabs attention but should be balanced to avoid appearing as shouting.
  • Local Attractions: Highlighting nearby amenities and attractions makes the description more relatable and enticing.

2. Stylish Beach House in Capitola, CA

Address: 412 Monterey Ave, Capitola, CA 95010

"Discover coastal elegance just a short stroll from Capitola Village. This updated beach home boasts a bright open floor plan, a modern kitchen with quartz counters, and stylish bathrooms with designer finishes. With new features like a composition roof, wide plank floors, and energy-efficient windows, this home offers comfort and style. Enjoy indoor/outdoor living with expansive front, side, and backyards ideal for entertaining!"

Key Takeaways:

  • Adjectives and Detail: Descriptive language such as "light-filled" and "huge picture windows" helps buyers visualize the home’s charm.
  • Conciseness: Keep descriptions concise to avoid truncation on platforms like Zillow; aim for 80-100 words.

3. Historic Portland Gem

Address: 2953 NW Savier St, Portland, OR 97210

"Experience Portland's charm with this meticulously updated 110-year-old home. Preserving original features like oak hardwood floors and a clawfoot tub, this property also includes a modern guest suite and a new multi-level deck with breathtaking views. Walkable to NW 23rd's trendy spots, parks, and schools, this home blends historic allure with contemporary convenience."

Key Takeaways:

  • Target Audience: Use terms that resonate with potential buyers interested in historical properties and nature.
  • Effective Length: A well-crafted description that’s the right length ensures it captures interest without being cut off.

4. Urban Oasis in Boston, MA

Address: 2 Avery St APT 37A, Boston, MA 02111

"Embrace city living with this centrally located condo in the Ritz Towers. Featuring expansive Southeast views from the 37th floor, this 1 BR 1.5 BA unit offers luxury amenities including 24/7 concierge service, in-unit laundry, and valet parking. Ideal as a city home or investment, with easy access to the Financial District, Seaport, and Back Bay."

Key Takeaways:

  • Relevant Hooks: Addressing current trends or market situations can make the description more appealing.
  • SEO Optimization: Include building names and location keywords for better search engine visibility.

5. Elegant Colonial in Boston, MA

Address: 4 Brier Rd, Boston, MA 02132

"Welcome to this beautifully maintained Side Entrance Colonial. Featuring a spacious living room with a fireplace, a gourmet kitchen with stainless steel appliances, and a private yard with a deck, this home is perfect for family living. The master suite on the third level and updated systems throughout add to its charm. Located near Roxbury Latin School and convenient to public transport."

Key Takeaways:

  • Structured Layout: Organize the description by home features and floors to help buyers visualize the property.
  • Concise Hooks: Craft strong opening and closing statements to grab and retain buyer interest.

Enhance Your Listings with AI

While referencing examples can guide you, creating high-quality descriptions can still be time-consuming. ListingAssistAI is designed to simplify this process. Our advanced AI combines your property details with market data to generate unique, engaging descriptions in seconds. Save time and improve listing quality with our real estate description generator.

Streamline your real estate marketing efforts with ListingAssistAI and focus on what truly matters—connecting with clients and closing deals.

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